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All new. For a better you.

Introducing Apple Watch Series 4. Fundamentally redesigned and re-engineered to help you stay even more active, healthy and connected. The largest Apple Watch display yet. New electrical heart sensor. Re-engineered Digital Crown with haptic feedback. Entirely familiar, yet completely new, Apple Watch Series 4 resets the standard for what a watch can be.

The largest Apple Watch display yet. This is huge.

The display is the defining feature of Apple Watch, and Series 4 pushes it further than ever.

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The challenge was to make it bigger without noticeably increasing the size of the case or compromising the battery life. Narrower borders enable a viewing area that’s over 30 per cent larger, while a new display technology called LTPO improves power efficiency, helping you get through the day on a single charge. Curved corners precisely match the radius of the case, creating a more pleasing, continuous appearance. This also allows imagery and the touch surface to extend to the farthest reaches of the screen. To take full advantage of the new dimensions of the display, the entire interface has been redesigned to provide more information with richer detail. The new Infograph watch face can accommodate up to eight complications, so you can see more and do more at a glance.